CTS Eurostar & VDM Launch

EUROSTAR – The beginning of a new era

21^st October 2010 was a memorable day for Forbes PRO – Clean technology solutions. In order to compete & gain a larger share of market & customer, Forbes PRO – CTS launched a new range of economical & affordable cleaning equipments called EUROSTAR.

These equipments will be sold through carefully selected channel partners in targeted markets.

This new business will be headed by Mr.G.K.Mathew, a very dynamic & experienced EUROCHAMP who’s been with Eureka Forbes family for the past 15 years. An ideal choice for this position, he will be spearheading the team to make this initiative a huge success.

The 2 day launch saw people coming all the way from Italy to unveil this range followed by an intensive training & hands-on with the machines. The Introduction cum training session was attended by core team members of Forbes PRO – CTS with our CEO Mr.A.V.Suresh.

Organized in a sprawling resort in Bangalore, the launch started with welcome speech given by Mr. Puneet Mishra followed by a presentation from Mr.G.K.Mathew discussing the Introduction & business plans for EUROSTAR.After that, the team from Italy which comprised of senior people from our renowned partners, talked about the range in detail & gave demonstrations of the equipments highlighting their features & specifications. All attendees got the opportunity to try these equipments followed by a session of Q & A’s.

Launching new products is exciting, challenging, and rewarding & as the launch event said everywhere, EUROSTAR – A NEW STAR IS BORN, truly depicts the excitement amongst this team of dynamic EUROCHAMPS.Direct selling has been the forte of Forbes PRO – CTS so far & exploring this new direction of business is a very strategic move by the company in order to seal the presence across all intended customer segments.

With Eureka Forbes seal present on the logo, the EUROSTAR range automatically gets the authentication required for genuine products.

Channel business Initiative Objectives:

•          Establish the new line for organic growth as envisaged for the vertical.

•          Establish wider geographical network.

•          Increase the business value to address the active opportunity in B&C market segments.

                          

•          Restrict the growth of competition in these segments by new or current series of products through Channel and improve the market share. 

•         Establish CTS brand as a leader in the cleaning industry and there by increase the turnover and profitability of the vertical.

 

•         Provide wide career opportunities for Eurochamps.

The EUROSTAR range will mainly comprise of commercial & Industrial vacuum cleaners, floor cleaning machines & High pressure jets.

VDM LAUNCH

The EUROSTAR launch was followed by launch session of VDM range of professional cleaning equipments.

In order to mechanize & make cleaning process more professional, the CTS vertical has tied up with VDM, an Italy based company, to sell & market their range of professional cleaning equipments in India. VDM is a company operating in the professional cleaning field since 1980.It manufactures professional cleaning equipment, exclusively designed by its R&D department under its trade mark, in its factory in Arese (Milan).

The range basically consists of various types of application based mops, trolleys & service cars & will be catering to hospitality & building service contractors segment.

The launch event saw a senior person from VDM imparting training & knowledge on products to our team members for almost two days.

VDM range objectives are as follows:

1)       Professionalizing manual cleaning methods in India

2)       Introducing latest hygiene & infection control concepts in critical segments

3)       Setting up a revenue stream with our key customers & strengthening bondage with increased offerings

4)       Encash on Forbes PRO – CTS reach into different markets / segments

5)       Be a complete solution provider